bucharest bienale 13
Infiltration into an art institution
Using the same original map of the
Each art institution is constructed on image. In the age of image, tell_1_vision infiltrates itself into an art institution using the same weapons as the institution uses itself, the image.
Art is only a convention. For an artist to be considered an artist and for his artistic ‘products’ to be considered ‘works of art’ it is enough to convince certain people, who will promote yourself because they believe in the ‘seleability’ of your product. By convincing certain people, who play crucial role in the art scene: critics, curators, gallerists, journalists, it is relatively simple to establish success. Potentially everything can be art, you just have to know how the mechanism works, and its tricks as well.
What we do, by inserting our logo and adding a new location (Piata Alba Iulia/tell_1_vision) on the biennale’s map, is to make use of the rules of the game, skip all the intermediary phases of convincing people and their afferent promotion and go directly to the target: participation in an International Biennale.
When Duchamp brought an urinal into a museum it immediately became an artwork. The medium is the message has still a strong word to say in our cultural system.
We brought this concept to its extreme limit: we transformed our group-tell_1_vision into an art group by placing it into an artistic context.